ATD Greater Twin Cities Conference 2026 Block 3 Session B: You're in Sales: Getting Budget, Buy-In, and Headcount October 7, 2026Block 3 - 2:50 PM - 3:50 PM You've never been to a sales training. You sell every day. Every budget request, every ask for release time, every attempt to make an executive care. That's a sale. Most L&D professionals lose those sales because they present training when leaders buy outcomes. CONVERT — Connect, Observe, Needs, Validate, Execute, Receive, Touch — is a seven-step process built over 25 years in sales leadership. We'll apply it to the conversations that decide whether your work gets funded. Diagnose a stalled request from your own work, rebuild it live, and leave with the Stakeholder Buy-In Map. Learning Objectives Diagnose why a well-built program lost funding, headcount, or executive attention, and pinpoint which step in the conversation broke. Translate a training request into the business outcome, risk, or number the decision-maker actually buys. Apply the CONVERT steps to rebuild one real stakeholder conversation. A budget ask, a manager negotiation, or an executive briefing , ending in a clear next commitment. Meet Our Presenter: Most people are in sales and don't know it. Stefani Havel has spent 25 years teaching them what to do about it. After leading sales teams in banking and mortgage, she founded Sales Strategy Network and has trained more than 10,000 professionals globally. A certified Everything DiSC and Agile EQ facilitator, she created the CONVERT framework. A 7-step process for turning conversations into commitments. She lives and works in the Twin Cities.
You've never been to a sales training. You sell every day. Every budget request, every ask for release time, every attempt to make an executive care. That's a sale. Most L&D professionals lose those sales because they present training when leaders buy outcomes. CONVERT — Connect, Observe, Needs, Validate, Execute, Receive, Touch — is a seven-step process built over 25 years in sales leadership. We'll apply it to the conversations that decide whether your work gets funded. Diagnose a stalled request from your own work, rebuild it live, and leave with the Stakeholder Buy-In Map.
Learning Objectives
Meet Our Presenter:
Most people are in sales and don't know it. Stefani Havel has spent 25 years teaching them what to do about it. After leading sales teams in banking and mortgage, she founded Sales Strategy Network and has trained more than 10,000 professionals globally. A certified Everything DiSC and Agile EQ facilitator, she created the CONVERT framework. A 7-step process for turning conversations into commitments. She lives and works in the Twin Cities.
